How do you speak to them in a way that they can hear you? During her tenure, Peloton activated content partnerships with Usain Bolt and Beyonce, prodded its expansion to Australia, and heralded a new nationwide bike rental program. } I am honored to partner with the amazing team at Peloton to empower people around the world to take care of their bodies and minds anytime, anywhere and to continue to grow global awareness for this brand.". What are you willing to do about this?. (b=!0,m=e,setTimeout(function(){y.requireModulesWithModuleBase(a,e,function(){var b=Array.prototype.slice.call(arguments,0);try{h=q.apply(null,b)}catch(e){d(14,a+" -> "+e);return}l.exec([h])})},0)):d(15,a)},getDeps:function(){return!0===b?m:[]},get:function(a){l.add(a)},closeDefine:function(){g=!0;!1===b&&(b=!0,l.exec([void 0]))}}}function K(a){function b(b,e,g){if(0Reimagine: A conversation with Dara Treseder, SVP and Head - LinkedIn Carbon Welcomes Dara Treseder as Its First Chief Marketing Officer Select Accept to consent or Reject to decline non-essential cookies for this use. Treseder came to Autodesk last October after leaving her role as the head of global marketing, communications, and membership for Peloton. 13 of Dara Treseder Podcasts Interviews | Updated Daily - OwlTail "At Peloton, we're mission-driven, focused on our Members and building a leadership team that reflects our core values, Lynch said in a statement. I seek impact, not glory. Dara Treseder Is the Reason You're Obsessed With Peloton This is Marie Claire's guide to navigating your career in a COVID-19 world. While the WFH era spelled good news for at-home fitness, global lockdowns decimated the gyms profits. At times when I need to just think and not be distracted by anything else, and I go for a walk with my Moleskine, write down my thoughts, and reflect on thoughts Id previously written. Instead of wasting time researching each investment or trying to time the markets based on whats popular, investors can use our AI-backed portfolios to make timely decisions now and always. CMO Dara Treseder discusses brand building and why her company is making a big bet on marketing despite the shaky economy By Lindsay Rittenhouse . dlApi = Object.assign(dlApi, { (Ostensibly, recent Planet Fitness stock losses follow reported earnings of $224.4 million that fell short of expectations.). Peloton: Dara Treseder : Wisdom From The Top with Guy Raz Aside from layoffs and outsourced manufacturing, hes also pushed Pelotons products onto Amazon, and the company will move to third-party delivery only. On this episode of Techsetters, co-hosts Samantha Wiener and Jenny Wang interview Carbon's Chief Marketing Officer, Dara Treseder. During the pandemic, it was helping keep you connected to people, helping with your physical and mental health. The second thing that I got from the GSB is what I call business literacy. DT: Being a Peloton member adds value to your life. She is currently the Chief Marketing Officer of Autodesk a leading innovative technology & software company changing how the world is designed and made. In 2019, the brand made headlines for a controversial commercial in which a husband gifts his wife a bike; it was called sexist by some. I had an aha moment very early in my career. As a child growing up in Ibadan, Nigeria, Dara Treseder was often told to get her head out of the clouds. Nigerian pop star and mum-to-be, Tiwa Savage ushers in Dara Johnson at her wedding to William Treseder, taking place today at the Grand Banquet Hall, Civic Center, V.I Lagos. In her role, she oversees Peloton's . This is something I've been working on since when I first became a C-level executive as a CMO of the GE business innovation center. Raymond James analyst Joseph Altobello adjusted the firms rating, noting Planet Fitness resilient and recession-resistant business model as a strength in the current environment. /* The GSB helped me see that theres a difference between how you see yourself, how other people see you, and how you think other people see you. We don't know when the pandemic will end. Carbon, the company I came from. That's what I'm interested in. if (typeof dlApi === 'undefined') { Embed. if ("undefined" === typeof dlApi) { dlApi = {"target":"unknown/unknown","cookieInfo":"","no_gemius":1,"adsNoBanner":1,"noDfp":1,"tid":"EA-4719209"}; }. "The New Normal" left some brands stronger than ever. Two of the women who were featured in the ad, Brittany and Yom, are real members of the Black Girl Magic community that I'm a part of. I don't want this to come across wrong. A multitude of high-tech, at-home workout brands also carved their own cash-flushed niches during the pandemic. Despite the companys recent expectations miss, its quarterly earnings reaffirm this potential. Treseder has already hired Ryan Reynolds Maximum Effort as a creative partner, having worked with the agency while at Peloton. var pulse2EmbedConfig = { pulsevideo: { player: "flowplayer", params: { autoplayNext: !0, enableAds: !1 }, plugins: [{ script: "https://imasdk.googleapis.com/js/sdkloader/ima3.js" }, { script: "https://embed.videos.ringpublishing.com/flowplayer/plugins/ads.min.js", config: { ima: { ads: [{ adTag: "https://pubads.g.doubleclick.net/gampad/live/ads?iu=/53159133/Pulsegh_video_new_640x360&description_url=[placeholder]&tfcd=0&npa=0&sz=640x360&gdfp_req=1&output=vast&unviewed_position_start=1&env=vp&impl=s&correlator=", time: 0 }] } } }] }, OnettvVideo: { 'MAIN_ELEMENT': { preset: "mainVideoRADPGh", enableGoogleAnalytics: 2, volume: 0, enableEndScreen: 1, autoplayRelated: 1, enableAds: 1, adserverUrl: "https://pubads.g.doubleclick.net/gampad/live/ads?iu=/53159133/Pulsegh_video_new_640x360&description_url=[placeholder]&tfcd=0&npa=0&sz=640x360&gdfp_req=1&output=vast&unviewed_position_start=1&env=vp&impl=s&correlator=", floatingControls: 1, embedType: 'inTextVideo', showAdvertComment: 1 }, 'INTEXT': { preset: "mainVideoRADPGh", enableGoogleAnalytics: 2, volume: 0, enableEndScreen: 1, autoplayRelated: 1, enableAds: 1, adserverUrl: "https://pubads.g.doubleclick.net/gampad/live/ads?iu=/53159133/Pulsegh_video_new_640x360&description_url=[placeholder]&tfcd=0&npa=0&sz=640x360&gdfp_req=1&output=vast&unviewed_position_start=1&env=vp&impl=s&correlator=", floatingControls: 1, embedType: 'inTextVideo', showAdvertComment: 1 } }} "@type": "ItemList", Maximum Effort was behind Autodesks Oscars ads in March that introduced the world to Otto Desc, a Hollywood legend who is praised at first by stars such as actor and director Elizabeth Banks and then revealed later to be entirely made up and in fact representative of the company itself. if(0===c.indexOf(a))return c;d(6,a+" , "+b+" -> "+c)}else return b;else d(7,b)}function g(a,b){function c(){if(!1===n){for(var c=[],E=0;ECreative Under Quarantine: Dara Treseder juggles COVID-era marketing I'll never forget, one day, I was telling her something and she said, "You know, Dara, you don't have to always accept the world as it is. From revitalizing a tired, tone-deaf campaign to a very mindful and timely experiential campaign directed towards everyone. Treseder came to Autodesk last October after leaving her role as the head of global marketing, communications, and membership for Peloton. Why? The first thing I would say is to seek out opportunities that create other opportunities. I'm proud that what we're doing as marketers is simply amplifying the great work that's being done, as opposed to performative virtue signaling. She is a proud Military wife and the lives with her husband and two young children. There used to be a time when brands and businesses sold products and didn't comment on anything outside of the day-to-day business. UNSCRIPTED. Each app offered its own take on at-home fitness, from high intensity training to meditative yoga to competitive running. Once, at my review, the leader of the organization said, "You've done such a great job. Peloton has hired Dara Treseder as the fitness platform's new head of global marketing. It was also a powerful way to celebrate music by a Black artist and bring that culture into the intersection of technology and fitness. In this View From The Top, Chisom Obi-Okoye, MBA 22 sits down with Dara Treseder, SVP, Global Head of Marketing, Communications & Membership of Peloton to discuss performative action, the idea of connected fitness, and why the journey of being a founder is not linear. Dara Treseder is a Senior Vice President and Head of Global Marketing & Communications at Pelotonthe leading interactive fitness platform. I seek harmony. And then you need to still figure out, What are we going to say from a business perspective? So threading that needle of understanding how to show up while driving business objectives is critical. And that really stuck with me. [5], Having worked in executive roles at Apple and GE, and as chief marketing officer at Carbon, she joined exercise equipment company Peloton as SVP and head of global marketing and communications in August 2020. In fact, its the last thing theyd compromise during a potential recession, behind socializing, drinking and even their daily caffeine rush. Playlist. } While other people are going to be given opportunities, I have to create them for myself. .image-wrapper{position:relative;display:inline-flex}.image-wrapper::after,.image-wrapper::before{background-image:var(--noscript-src);content:'';position:absolute;left:0;top:0;bottom:0;right:0;background-size:cover;background-repeat:no-repeat;background-position:center} "readystatechange - "+document.readyState;"complete"===document.readyState||"loaded"===document.readyState? (b in h)){var d=m(b,function(){h[b].query.exec([])});h[b]={script:d,query:H(!0)};g(d)}h[b].query.add(a)}},getActialLoading:function(){for(var b in h)if("interactive"===h[b].script.readyState)return b;return null},resolvePath:b,isLoad:function(a){a=b(a,"js",!0);return u(a)&&a in h?h[a].query.isExec():!1},isSpecified:function(a){a= I would have a better understanding of how to lead. DT: I want to be at a company that cares about things that deeply matter to me. We have to own who we are and show up in a way that really makes sense for us and for our brand. Pelotons senior vice president of marketing, membership and communications Dara Treseder announced her leave this week amid recent shakeups at the beleaguered home fitness giant. Guess what? In the latest quarter, Planet Fitness has opened 34 new gyms with plans for an additional 1,000 in place in the U.S. alone. Because there's so much changing in the world; there is so much uncertainty and ambiguity. Key departures and Planet Fitness stock potential represent exciting developments for investors. Working at a startup, I had to help build the brand and generate interest, and that was amazing because when I left Carbon, it was like I had taken the company to a different level. MC:Peloton recently had to recall more than 125,000 treadmills afterthe Tread+was linked to the death of a child and other injuries. REDWOOD CITY, CA - December 3, 2018 - Carbon ( www.carbon3d.com ), a leading Silicon Valley-based digital manufacturing company, today announced that Dara Treseder has joined the company as its first chief marketing officer. I have a collection of these Moleskine books. "Dara Treseder Is the Reason You're Obsessed With Peloton", "Investor Group Including Karlie Kloss and Kaia Gerber Acquire W Magazine", "Peloton Hires Dara Treseder As Head Of Global Marketing And Communications", "Peloton: Dara Treseder: Wisdom From The Top with Guy Raz", "Peloton's head of marketing details the brand's 'Sex and the City' response", "Peloton, the Troubled Fitness Company, Loses Another Top Executive", "Peloton stock dips amid news of its marketing head leaving to work at Autodesk", "Dara Treseder | SVP, Head of Global Marketing & Communications, Peloton", "The Forbes World's Most Influential CMOs List: 2022", "Chief Marketing Officer Board Member Investor Wife + Mom", https://en.wikipedia.org/w/index.php?title=Dara_Treseder&oldid=1113897154, Stanford Graduate School of Business alumni, All Wikipedia articles written in American English, Articles using Template Infobox person Wikidata, Creative Commons Attribution-ShareAlike License 3.0, Marketing executive, senior vice president, This page was last edited on 3 October 2022, at 19:21. I'm not someone who's ambitious [for the sake of] ambition. Autodeskthe maker of software that powers products across various industries including architecture, engineering, construction, manufacturing, media and entertainmenthas tasked her to do the same within its design-and-make software space. !1:u(a.getAttribute("data-run-module"));return l? I made that bet on myself. But for other people, it's like, "You need to wait your turn." Dara Treseder Most recently, she made headlines when Peloton named her its marketing chief in August. f)k.push(f);else{d(8,a+" -> "+e[p]);return}}g(k,c)}):d(9,f)},requireModules:g,requireOne:m,define:function(a,b){var c=D();if(!0!==l)null===c?w(49,""):w(49,D().getAttribute("src"));else{if(null!==c&&(c=c.getAttribute("src"),c in e)){e[c].setDefine(a,b);return}c=s.getActialLoading();u(c)?c in e?e[c].setDefine(a,b):d(46,c):q.push({deps:a,define:b})}}}}(),s=null,z=[],I=(new Date).getTime();t(window,"require",r,!1,27);t(window,"define",F,!1,28);t(r,"runnerBox",function(a){function b(a){x in a||(a[x]=m()); You can think about how you shape the world as it should be." Treseder will be key to maintaining that brand halo going forward. } You're an immigrant. PU: "e8fb7a77-a6a1-52d7-8a43-c309c26aec8b" [2], In 2022, she was recognized by Forbes as the #1 most influential CMO in the world. If I werent a marketer, I would be. The most recent Peloton campaign We All Have Our Reasons. I couldn't be more proud of this campaign.
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