crowd, the head of one of the worlds most iconic brands spoke about having a mindset Im very honored to run this company. Michael Meier is head of the firms Family Business Advisory in Germany. strategy. Adidas CEO Kasper Rorsted to Step Down in 2023; Replacement Search Egon Zehnder: You clearly contemplated the possibility of failure when you consider a candidate today, do you also look at how they have dealt with setbacks or personal failure in their careers? He runs and plays tennis to keep in shape and is an enthusiastic skier. During high school, Rrsted played handball for Denmark's national youth team. Rrsted spoke to nearly 450 people on Thursday in the Marshall Student Centers Oval I think that the scrutiny on companies and CEOs are much greater today. Leaders Series. Rorsted: I think it depends on which company you are. Apple, who made an appearance in 2018. In recent years, the 137-year-old company has fared wellin large part by dramatically boosting its presence in emerging markets, which today account for 45 percent of its global revenues of 16.5 billion. Video from the interview will be available at cnbc.com/evolve. Its a space where customers can try out, for instance, new digital tools that let them test hair colorants at the point of sale. In a 45-minute presentation, Rrsted talked about the companys strategy of becoming Rorsted has lived in Germany since 1991, is a former junior national handball player, passionate skier, tennis player and soccer fan - conveniently of FC Bayern, the club in which Adidas has held a ten percent stake for 15 years. Once they have been addressed, a quota becomes useless. What we do need, however, are structures that offer more flexibility to both our male and female employees, for example allowing them to work from home. Leaders with Lacqua: Kasper Rorsted Bloomberg Television 1.49M subscribers Subscribe 5.2K views 3 years ago Oct.30 -- Francine speaks with the Adidas CEO about the biggest challenges running a. in the IT and computer industry. He also So when you use reused material, you can completely recycle it or this shoe, which is totally recyclable. The most important part is we're committed to China, as I said, we have three to 400,000 jobs that are depending on Adidas, so we have to make sure that we continue to be successful also in the future. If you continue, you will be taken to the alternate language home page. In an interview at the CNBC Evolve Global Summit in June 2021, Rrsted discussed the So they're putting the burden on our side and of course, we're putting a lot of effort into new technologies, new manufacturing, you know, ways to make sure that we over time get the cost down. And then of course, you said yourself, you know, aggressive targets. And for us, the cost is more important than the competitive aspect of it. When asked what he sees as his lasting legacy as CEO of Adidas, he said he wants to Rrsted started One significant advantage we enjoy at Henkel is the first-rate, highly competent supervisory bodies which were involved in our decision-making from the beginning and fully supported the change process. We developed it ourselves in recent years, and it creates transparency for all managers. Does that put you in a tricky position with these people who obviously speak for themselves and not for Adidas, but you are paying a lot of money, and couldn't pull the plug if they say something truly offensive? Adidas CEO Kasper Rorsted stepping down next year of innovation, being committed to sustainability, and leading a company where people He uses two iPhones and one iPad Mini. My door is open; I encourage colleagues to call me directly. I think that that's where you got to be very careful and say you can't come in at every single situation all the time. What lessons have you learned that other companies can also learn from? The company formerly owned the Reebok brand, and the sale of Reebok McKinsey: Speaking of your IT background, what role do IT and digital technologies play in Henkels corporate strategy? And as a company that stands for something positive energy, sport, Aug 6, 2020 Germany. Kasper Rorsted has been a very driven leader. Rrsted wore a grey hoodie, jeans, and the beta version of the companys 4D running Always happy to forgo formalities such as invariably wearing a jacket, Rorsted, originally from Denmark, started his career in the computer industry. If the internal processes dont align, if we arent offering our young people the right development opportunities regardless of their gender, then a quota wont fix the problem. worn, returned, ground up, and then remade into new products, and using natural and Adidas CEO Kasper Rrsted, 60, leads one of the largest and oldest athletic wear companies in the world. Egon Zehnder: There is often a large distance to bridge between formulating a set of values and achieving a corporate culture which is an active expression of these values. Rorsted: No, I think it will and it has to because frankly, the industry is under such scrutiny. Adidas Extends CEO Kasper Rorsted's Contract for Five Years As a family man who shares our values, he is also a very good fit on an interpersonal level, stresses Simone Bagel-Trah, who chairs the Shareholders Committee and the Supervisory Board and thus represents the Henkel family, which today still holds the majority of the voting shares. He has been at the helm of the global sportswear giant since 2016. The management team under the leadership of Kasper Rorsted succeeded in steering adidas and its employees healthily and safely through this unprecedented crisis. We put great emphasis on internal promotion and talent development. recognized speakers, entrepreneurs, and innovators in business and industry for informal But of course, you don't change the world overnight. Our company should reflect the markets in which we operate. The majority of consumers in the personal-care sector are female, so why should our products be developed and marketed by men? But in fast-growing emerging markets, you cannot expect the same stable conditions that we are used to in mature marketsjust think of the political unrest in the Middle East, for example. And we've been very keen on setting aggressive targets. See Kasper B Rorsted's compensation, career history, education, & memberships. Adidas is the largest sportwear manufacturer in Europe and is headquartered in Herzogenaurach, Another piece of advice that Ive taken to heart: stick to your goals, but be flexible in how you achieve them. Egon Zehnder: In other words, its always a little higher, a little further. They are making sneakers from recycled materials, making products that are accepting that award, having previously won in 2009 when he was head of consumer goods Rorsted: I believe we have one of the best evaluation systems in the industry. the third speaker in the University of South Florida Muma College of Business Thought The German sportswear giant says that it has opened its search for a replacement, with. One of the techniques we use is an eye-tracking system that analyzes eye movement and translates it into heat maps, showing patterns of shopper behavior. They visit schools and hold sustainability classes. To give another example, in our Laundry & Home Care Business, we have a global consumer-insights program that includes visits to local households by our team. If we do not expect to win in a market in a reasonable period of time, we will exit that market. I believe that over time employee satisfaction and identification with the company will grow because everyone will be clear on who we are and what we want. Rorsted: There can be a number of reasons. With the assistance of two Harvard Business School professors, in 2009 we asked ourselves what it would take to implement our goals and our strategy. But I do think overall, it's a good thing. and employees first. Rorsted: We tried to create a completely transparent approach to future corporate development and we defined very clear targets. To maintain this independence, he turned down a number of lucrative job offers in the private sector. Best Debt Consolidation Loans for Bad Credit, Personal Loans for 580 Credit Score or Lower, Personal Loans for 670 Credit Score or Lower. We needed everyone to understand the core messages. The Dane is said to be a visionary but also a dynamic CEO. Join Facebook to start connecting and con Adidas CEO Kasper Rorsted said consumers are looking at the fashion industry with more scrutiny, which will force the industry to change. Then we have a full range of HR development tools that can be applied according to the potential of the individual candidate. fact, its founder Adi Dassler was the embodiment of an innovator. We do not allow anyone to hide behind good business results but fail on their leadership responsibility. Egon Zehnder: Of your 47,000 or so employees, more than 80 percent work outside Germany. To learn more about their needs and wishes, as well as their particular hair structure, our Beauty Care team did a survey in Saudi Arabia, Tunisia, and the United Arab Emirates, and the new hair-care line was developed on the basis of the survey results. He works closely with numerous family entrepreneurs and management on, Intergovernmental & Multilateral Organizations, leadership team throughout the entire organization. After all, in only a few years Rorsted has not only established a new corporate culture at Henkel, but also put the company on track for a promising future. And who is Kasper Rrsted? The company is active around the globe and currently employs about 47,000 people. Rorsted: Communication may not be everything, but without communication it all comes to nothing. But I think that is normal in any company. You dont find this very often in the IT business, where I worked before joining Henkel. he said. The event is free and open to the public, but reservations are required. Egon Zehnder: Is transforming a companys culture primarily a question of communication, then? Look, if you make mistakes, recognize the mistakes and correct them and move forward to make certain that you correct the mistakes. And I think you have to, you know, we say pick your battles. Now we are down to less than 400, and yes, theres still potential to focus further. American sports fans. And I think we are a learning organization. And I've been very vocal on this topic since last summer. Kasper Rrsted has been CEO of Adidas since 2016. Egon Zehnder: Other corporate decision makers like to talk about strategies, innovations, strong brands. That has not been the case. So we dont have to be talking about a spectacular failure, but I do think people learn from situations where everything doesnt go according to plan. I do think that its important that the industry will and can do this, but somebodys I try to establish clear rules of the game. Rorsted: If we look, we really see sustainability being an integral part of our business model. And every year you're going to have you know, a new, I would say disruption, whatever we want to call it.
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