The HiNote CEO, wine connoisseur, and travel lover shares all her summer must-haves. Trevor wanted his entrance gallery, for instance, to suggest "the idea of a grand entrance in a Venetian palazzo leading up to the piano nobile." "T. Anthony has always made travel stylish and special. I wondered if wed live near Lorenzo Lamas. Sam Whiting has been a staff writer at The San Francisco Chronicle since 1988. Instead of counting his inheritance or riding the express lane to Wall Street like so many of his peers, Traina transformed his silver spoon into a full platinum table setting through a series of Internet startups. In the end, it enriched our friendship deeply. Theres so much growth in being able to explore new creative endeavors, and thats what I think is so fascinating about life, says Alexis Traina. Crabb, a Napa Valley pioneer who founded the To Kalon winery. The dining-room table belonged to my great-grandmother, as did the sideboard next to it, and [the nearby] secretary belonged to my mother., Though theres no denying his familys pedigree, Trevor cant help but make fun of some of the houses inherited features: It reminds me of that great comment by Marella Agnellimade after the socialite toured Sid and Mercedes Bass apartment in New Yorkwhen she said, It will take her another lifetime to understand wicker! Theres nothing more WASP-y than lattice and wicker. Alexis Swanson Traina, the San Francisco-based author and renowned authority on wine, style, and entertaining, celebrates the launch of her new book, From Napa With Love. Consider, for example, some of her favorite pairings: Oreos and merlot, cake and Sancerre, barbecue chips and ros, chocolate bonbons and a bottle of Modern House Wines, a project that she started at Swanson in 2000 with the help of Andy Spade (another contributor to the book and one of her favorite partners in crime). If you purchase an Italian wine apprenticeship with master sommelier David Lynch ($3,200), the box will be lined with corks. I will not be revealing where we hid beers as teenagers, though!, The Trainas spend their days between their house and Trevor and Todds late father John Trainas property across the street (which is now shared among Johns children with Danielle Steel: Samantha, Victoria, Vanessa, Max and Zara) and Alexis parents place at the intersection of Oakville Cross. Newport Estate of Ruth Buchanan - Traina Family Summer Home Alexis, meanwhile, grew up in a series of homes that were the bravura handiwork of her godfather, the decorator Thomas Britt, working with her mother, Elizabeth Swanson, whom he describes as "high-octane creative. The sale marked the end of a chapter in the journey that has defined my adulthood, one that tested my fathers patience daily as I discovered a love of product design and creating new tasting experiences. We interviewed and photographed peoplesome of whom appear in my book, some of whom dontwhose spirit, innovation, and creative gifts we think define this magical place today. ), For Alexisthe daughter of Elizabeth and W. Clarke Swanson Jr., a renowned vintner, whose grandfather started the national food-production company that bears the family namewhats outside of the house is equally important. One hundred percent! she says. My mother-in-law, here with my daughter Delphina, is known for philanthropy, her collectors eye, and, in Napa Valley, her vineyards in Rutherford surrounded by gardens and a miniature train station. "We didn't want to fix everything; we wanted to maintain the patina while adding vitality." King, Martin Luther King Jr. and Jean-Michel Basquiat on his rsum, the "Chevalier" star is on track to become movie royalty More, Get a high-tech upgrade with innovative televisions, vacuums, purifiers and LED face masks More, Interior designer Sergio Mercado worked with a Palm Beach family to create a serene oasis in the sky More, The luxury lifestyle brand opens its first guest house retreat in the Meatpacking District More, The dream team of interior designer Ken Fulk and Major Food Group brought the Italian restaurant to Dallas, More, Celebrate French haute couture and the iconic LV artisans with these coffee table books More, The James F.D. When I first arrived at the French Laundry, Napa Valleys iconic images of vineyard-latticed hills dotted with chateaus and bountiful farms and orchards resonated with me. Alexis Traina considers the vintage cars at her familys weekend home in Napa Valley to be perfectly acceptable home offices. The ceremony took a half-hour, according to Daniel S. Mattern, public affairs official with the American embassy. Many of the guests stayed at the super-luxe Hotel Sacher Vienna, the birthplace of the famed chocolate and apricot cake, the sachertorte. He is every bit as knowledgeable about the decorative and decorating arts. We may earn commission from links on this page, but we only recommend products we back. I was at boarding school when my parents (pictured here) called to say, We just bought a vineyard in Napa Valley! Allison Speer, whose PR firm has been instrumental in bridging the fashion and technology worlds in San Francisco, wore Dolce & Gabbana, while Alexis Traina was in Zimmermann, Mary Beth Shimmon. Trevor Traina Biography, Age, Height, Wife, Net Worth, Family The Trainas also sought out furniture makers, designers, and decorative painters who could realize their schemes. Here, time slows down, and things like cars, wine and friendships evolve and improve with age. After graduating from Princeton and Oxford, he became a brand manager for Seagram's wine coolers in New York. In a Thursday morning ceremony at the historic Hofburg imperial palace in Vienna, San Francisco tech entrepreneur and socialite Trevor D. Traina was officially installed as the U.S. ambassador to the Republic of Austria. Buy Me! Alexis Traina, "Who isnt a sucker for a chic camo canvas bag for summer? Its the idea of multigenerational families, farmers, winemakers, artists and chefs all coming together, bound by a love of creativity and the pursuit of magic, Alexis says. There's also a philanthropic component to the business. Needless to say, we were immediately smitten. ", It was Britt who set the gutsy tone of the house when he advised the couple on the look of their living room. Inside the Home of San Francisco's Most High-Profile Couple For tech entrepreneur Trevor Traina and his wife Alexis Swanson Traina, a historic Napa Valley home is an ideal respite from city life Written by David Nash Photographed by Douglas Friedman View the gallery Whats Your Fancy? With unparalleled photography, insightful journalism and sophisticated wit, it is the arbiter of Californias taste and trends. There's this incredible mix of business and art and creativity that's producing a new Renaissance." "It really hit home that San Francisco has become the center of the idea economy." Trevor "had that huge collection of photography, and she likes a much more traditional style," Britt recalls, "so let's blend it all into one big backdrop for pictures." My whole life I have wanted to be an ambassador because it was what my grandfather did, Traina told The Chronicle before his departure. Those who can't find their dream experience in Traina's impressive lineup can fill out a "wish list." She chronicled it all in a blog, Alexis Napa for the Curious and Eccentric. Wine: Alexis Swanson Traina and Target launch Modern House Since then, the Trainas have made plenty of their own memories at the estate. Often well put the kids to bed and then take a walk, he says. The Swansons' 50th Anniversary Celebrations May 31, 2019 | By Bev Church | St. Charles Avenue June 2019 Liz and Clarke Swanson's 50th anniversary celebrations began on Thursday with a private concert at Preservation Hall, a second-line to Napoleon House and a beautiful cocktail buffet and dancing. "Philanthropy has always been very important to my family, and I firmly believe in giving back," he says. From Napa With Love by Alexis Swanson Traina From Napa With Love , Traina's book is a small (97 inches) paperback tome meant to be easy to throw into a suitcase for a quick trip to the Valley. But as luck would have it she was deep into pregnancy with her second child, and a grueling four-week shoot for the book was out of the question. Trevor Traina and Alexis Swanson Traina Napa Valley Home Photos - DuJour Meet Alexis Swanson Traina - archive.beautyandwellbeing.com 2023 Cond Nast. From Hollywood talents to art-world tastemakers to tech titans, each month we interview the leading lights who make this state the creative and entrepreneurial center of the country. "It used to be embarrassing to go to bars and demand Sunset Passions," he remembers, as he sips a glass of cabernet from his in-laws' Swanson Vineyards in the Napa Valley--his wife, a wry Southern beauty, is from the frozen-foods family. I wanted to tell a new story about Napa Valley, one that illuminated the talent, spirit, and creativity that enriches our kitchen tables, wine cellars, homes, closets, book shelves, and celebrations. Five O'Clock Somewhere: Riverside Sundowners At Zambia's Luangwa Safari House, Designer Mara Hoffman on Her Vibrant New Activewear Line, Cara Delevingne, Tag Heuer Raise Funds for Cecil the Lion Researchers, This 50 Million Vertical Ship Will Revolutionize Ocean Exploration, Vatican For Sale: Very Wealthy Rent the Sistine Chapel, Dine with the Pope and Buy Secret Archives, Mido Launches Watch Design Contest With Famous Timepiece Designers. This story appears in the April 13, 2014 issue of ForbesLife. "Ode to Joy" has been edited for Vogue.com; the complete story appears in the December 2009 issue of Vogue. Some of my annual favorites include the spectacular homemade fudge from our favorite nun; the sweet, seedless Satsuma oranges from our neighbors; the addictive salted Virginia HUBS peanuts from good friends; and lastly, the Enstroms world-famous dark chocolate almond toffee from my aunt. By the time the company was sold, a few years ago, I was its longest-serving employee. Now comes our first glimpse into their glamorous new lives in Europe. So when a chance to team up with Town & Country presented itself later on, we leaped at the opportunity and set out to capture the Napa Valley we love. 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What's Your Fancy? Alexis Traina Shares Her Summer Essentials. His mother, philanthropist Dede Wilsey, is the powerhouse behind the 2005 reopening of the de Young Museum, the Herzog & de Meuron-designed fine arts temple. We are bound to one another by the kind of esprit de corps that comes with the pursuit of magicmagic in the vineyards, on the table, at the drawing board. I felt that story needed to be told. Home Design Inside the Home of San Franciscos Most High-Profile Couple, For tech entrepreneur Trevor Traina and his wife Alexis Swanson Traina, a historic Napa Valley home is an ideal respite from city life. "Our tennis person used to do all the tennis sponsorship for Reebok. Alexis Traina Shares Her Summer Essentials. Situated in the heart of To Kalon Vineyard (which supplies grapes to Opus One, Schrader and Paul Hobbs), the area is considered sacred ground in the wine world. Go to Appearance > Customize > Subscribe Pop-up to set this up. The Art Of Living: Inside Trevor Traina's Pacific Heights Home - Forbes Lanier Residence was a stunning, historical backdrop for our cover shoot with Katie Holmes More, The St. Regis New York Debuts a Chevalier Suite, Kelvin Harrison Jr. Is Riding the Fame Wave, Dont Miss The VeuveClicquot Polo Classic, Cartier Design: A Living Legacy Opens at Museo Jumex, Julia Roberts Expands Her Role As Chopards Global Ambassador, Were Over The Moon About This New Travel Registry, Our Favorite New Tech Gadgets and Devices Right Now, Carbone Opens in The Dallas Design District, Stylish New Reads From Louis Vuitton and YSL, Get behind-the-scenes pictures on Instagram. There were no databases of products where you could compare television sets or phones and that sort of thing. "We wanted its look to give a nod to history and tradition, but also a sense of youth and wit." Alexis Traina and Elena McAllister . But, if you ask Alexis Swanson Traina, that s exactly why she launched a line of $12.99 wines at Target. He sits on the board of six other nonprofits as well. of the instant wedding, the instant summer cellar, the instant pantry necessities, the instant dinner for two and the instant Theyre not necessarily light weight or modern but they say: Ive arrived, and Im ready for some serious fun. Arriving at their historic, Victorian-style Oakville home, its easy to understand why the pairknown for their notable art collection, philanthropy and omnipresence on the San Francisco social scenepack up their kids almost every weekend and head here to unwind. You are also agreeing to our Terms of Service and Privacy Policy. 78 Alexis Traina Photos and Premium High Res Pictures - Getty Images Images Editorial Video Editorial FILTERS CREATIVE EDITORIAL VIDEO 78 Alexis Traina Premium High Res Photos Browse 78 alexis traina photos and images available, or start a new search to explore more photos and images. Raising $3 million from angel investors, including his neighbors Mark Pincus and Jeremy Stoppelman, plus Yahoo CEO Marissa Mayer, Salesforce CEO Marc Benioff and Russian billionaire Yuri Milner, Traina launched IfOnly (ifonly.com) late last year. You may opt-out by. This website is a curation of past articles. We all have different reasons for coming to Napa Valley: the light, the air, the soil, the vistas, and, of course, the wine. In San Francisco, its unapologetic old-world glamour; in Oakville, its the perfect combo of chintz and prints, totally comfortable without ever sacrificing style.. Alexis Traina was reunited with her familyher sisters, fashion designer Veronica Swanson Beard and photographer Claiborne Swanson Frank, and parents were in Austria for the celebration. Here, the eighteenth-century Portuguese chairs and seventeenth-century Chinese shrine set on a dramatic black-and-white marble checkerboard floor are brought vividly into the twenty-first century with the bold vertical stripes of Keith Tyson's monumental History Painting (Baden-Baden, 1942). Magic that celebrates ones surroundings. Photographed by Douglas Friedman / via DuJour. This is a family home; its very comfortable and familiar., The decor is an assemblage of styles, though most are heirlooms and antiques set in place by Trevors mother. Creative Director, Swanson Vineyards. I worked late at night, on plane rides, or whenever I could find the time, and designed the book with my longtime graphic designer, Alyssa. I always intended to collaborate with my youngest sister, the photographer Claiborne Swanson Frank, on the project. This story appears in the November 2017 issue of Town & Country. . Trevors dads house is a 19th-century homestead with an old-fashioned water tower and a collection of carriages and gypsy wagons., For the familyfull-time residents, weekenders and summer folk alikeNapa Valley has evolved into a place that is about much more than wine, though there happens to be a glass at most meals. It. Lorenza rose is produced by Michele Ouellet, a Napa Valley native and fashion model, and her mother Melinda Kearney. Alexis Swanson Traina, creative director of her family's winery, Swanson Vineyards, lives a life that is rich in delight. With cheeky wine labels like Help Is Here, Expensive and Mazel Tov, Modern House Wines epitomizes Alexis oenophile ambition to take away the stuffiness and formality around wine culture. Mine was wine; Claiborne (center)s, photography; and Veronica (front)s, fashion. Traina firmly believes in taking Richard Branson's "funtrepreneurial" approach to his businesses. Its a really amazing thing to do, to stroll on a warm night with a glass of wine.In a place like this, it certainly is. The home today is spacious enough that Trevor and Todd and their families are able to share it as a weekend retreat from their primary residences in Pacific Heights. "That's such a specific moment in life and time. "San Francisco right now is like the Florence of the Medicis. As the daughter of Elizabeth and W. Clarke Swanson, former owners of Swanson Vineyards, Traina spent most of her adult life in the family wine business, ultimately assuming the role of Creative Director. In. (Photo by Darryl Nitke). C Publishing LLC 2023 All Rights Reserved, Alexis Traina on Raising a Family in Wine Country, father-in-law) in the garage, and a spacious, Tooling around in old cars is something of a family tradition and acutely. She claims the long, unpaved, tree-lined driveway as being her favorite spot on the property. Expansive views of the Golden Gate Bridge and Alcatraz compete with Traina's remarkable 300-piece photography collection--including works by Walker Evans, Robert Frank, Cindy Sherman and Andreas Gursky. Elizabeths favorite place to entertain is a 1904 utility barn on her property, which she describes as Marie Antoinettes poor sisters ballroom, complete with a special perfume thanks to the henhouse thats attached to it. For Trevor, raising a family at his childhood home is twice as sweet. President Donald Trump nominated Traina last January, and in the spring the Senate confirmed his appointment. This was not the first time a Traina had dynamited the hills in this region. This story appears in the April 13, 2014 issue of ForbesLife. Inside Alexis Traina's 'From Napa With Love' Book Launch - Haute Living It's the end of a long day that some would find exhilarating, others exhausting and Traina simply typical. confetti, party hats, miniature American flags and a collection of tap-dancing shoes for after-dinner amusement. WHILE ON THE TOPIC OF decorating with chinoiserie wall panels, came across the wonderful Victorian-style summer home of tech entrepreneur Trevor Traina and his wife, Swanson Vineyards creative director Alexis Swanson Traina, an hour outside of San Francisco.Located in Oakville, in the Napa Valley, the home was built in the 1860s by H.W. Travel essential number one." Alexis K Traina, 52 - San Francisco, CA - Reputation & Contact Details She chronicled it all in a blog, Alexis' Napa for the Curious and Eccentric. The crimson velvet is dusted with gold; "at night, by candlelight, it's really potent," says Alexis. "Eventually my father said, 'You have a dozen employees now--it's time to get an office.' Then he was out until the wee hours having dinner with a Disney executive and some tech-mogul friends at Spruce, a cozy, Michelin-starred Presidio Heights restaurant in which he is a co-investor. But its not just milestones that make the house special; its also everyday moments. "And while each of them was very different from the others, their common thread was the love of drama, romance, and imagination. Alexis Traina Hosts a Cocktail and Dinner for Veronica Beard My sisters and I each found our creative passions early in life. 22 Black-Tie Wedding Guest . Situated in Pacific Heights, one of the city's most rarefied neighborhoods, the home, which Traina shares with his wife, Alexis, and their two children, was decorated by his neighbor Ann Getty.. The Trainas friends were treated to several parties, including a sit-down dinner with live accordion players, and tours of Viennas top attractions like the Palais Liechtenstein as well as a glimpse of the famed Lipizzaner stallions. One of HiNote's recent projects is a special collaboration with JJ Martin, founder of Milanese brand La Double J, offering 16 vibrant templates from cocktail hour invitations to sweet messages of encouragement. We love living as much as we can outdoors, Alexis says. The silver-haired free spirit is known for amassing one of the most legendary prop closets in the valley, filled with trinkets and tchotchkes to. Getty's three full-time seamstresses were set to work on the Trainas' maharaja library, sewing a dense tapestry of the eyes of peacocks' tail feathers to its gently curving wall. Going to a wedding? Years later, he saw the image for sale at an auction and purchased it. And living in a house like this, you realize that a great big kitchen and a great big porch are really where you want to be., For his part, Trevor adds that even the houses indoor living can feel somewhat alfresco: I joke that were camping here, because we have 18th-century wallpaper. Though they both grew up in high-style households, Trevor says, were very casual and we arent at all fancy here., Trevor and Alexis are undoubtedly the chicest couple I know, says design impresario Ken Fulk, a close friend. I started to research my book, From Napa with Love, which was published by Abrams in September, by reaching out to the areas most colorful characters, people I grew up around or just admired, like film-maker and writer Roman Coppola, interior designer Ken Fulk, and Elizabeth Swanson, my wonderfully talented mother. Below, shop a few of the items that the talented multi-hyphenate will be bringing along with her on her summer adventures. Crabb, a Napa Valley pioneer who founded the To Kalon winery. ", "It was born in the peak of love," adds Alexis. At Dedes, theres a full-scale hedge maze and an old-fashioned train that the kids ride all over the property. "We didn't want flashy-new," he says. The Trainas also looked to some iconic tastemaking neighbors for inspiration. , $25) released in September, takes readers on a whimsical armchair tour of the valley through the eyes of some of its most notable denizens (filmmaker Roman Coppola, wine proprietress Ann Colgin, artist Ira Yeager and the like) with scrapbook-style itineraries, entertaining tips and a glimpse inside Alexis magical life at the end of a private road off Highway 29. Crabb, a Napa Valley pioneer who founded the To Kalon winery. Beloved fashion designer Andrew Gn, who is based in Paris, but has a considerable following in San Francisco, was also in Austria for the soire. I've spent my entire life as a connector of people," Trevor Traina says in his cozy San Francisco den. From there, he and his wife, Alexis Swanson Traina, hopped over to the Hamptons, joining designer Oscar de la Renta and director Baz Luhrmann at a soiree hosted by Vogue Editor in Chief Anna Wintour.
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